Site Navigation is one of the most crucial elements that can decide the level of success of online shopping website. The user should easily find items of interest and at all possible points, potential goods of interest must be highlighted. The Jewelry exchange site navigation was redesigned keeping in mind the importance of this element.
Once the requirements were listed and agreed upon, the site was redesigned to ensure better Navigation and usability. The entire Jewelry range is classified into multiple categories and sub categories. These Categories form the base of the menus on the site. Using the Category Management module, categories can be added, deleted or modified. The assignment of a jewelry item to multiple categories can be done at the time of adding the piece at the backend. This category classification also acts as the basis of the breadcrumb generated for the item.
For each Category and sub-category there is a link that leads to the bestselling items in that category. This feature encourages users to find buying options easily. Similarly the ‘Buy in a Budget’ feature allows the users to find items in a desired budget constraint. Such features encourage buying prospects. Also Category and Sub Category level banner assignment feature allows the highlighting of specific items in relevant to that category and gives much more effect advertising than site wide common banners.
The Breadcrumbs allow the user to easily retrace his steps along the various pages on the site. Search and Enhanced search options allow the user to quickly get to items using keywords.
The diamond Search module allows the users to find loose diamonds of interest using a GUI that enhances user experience. Read more about diamond search
Upon the display of Jewelry item listings, relevant data filter options are provided so that users can narrow down to items of interest. The user can easily navigate to pages that provide more information about the Jewelry exchange organization as well as to pages that detail information about the various store outlets.
To learn more about the E business portal design and navigation features or for custom application development, please contact us.
